MesaLabs.com Case Study

Precis E-Business has launched a new and improved B2B Website for Mesa Laboratories Inc (Mesa Labs), based in Lakewood, CO. The new Website was designed and developed by Precis and uses the Precis E-Business Platform to meet the challenges desired by Mesa Labs.

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Challenges

Mesa Labs designs & manufactures high-quality process validation and monitoring instruments, dialysis calibration and verification meters, standard solutions and accessories. Mesa Labs had an online presence however they needed to make some changes to improve efficiency. Their new vision was to integrate e-commerce while merging another site with theirs.

More specifically, Mesa Labs was in need of:

• Brand Management.

  Mesa Labs and Raven Labs were coming together under one umbrella. They were concerned about what effect the consolidation might have on their branding as well as additional products they were promoting.

• Efficient Sales Operations.

  Orders had been coming in by fax and by phone to Mesa Labs which created time-consuming processes. Being a B2B organization, they needed flexible pricing options in order to offer their vendors special offers and bulk discounts.

• Lead Capture.

  Mesa Labs required a more streamlined process for lead capture to build their client base.

Strategies

The Precis E-business team developed a comprehensive E-business strategy after reviewing Mesa Labs’ current Web site and needs. The comprehensive B2B e-commerce solution came together through a thoughtful Web design, flexible ecommerce functionality and an existing Precis E-business platform that caters to B2B companies.

The designers at Precis created a clean design compatible with the Mesa Labs logo while clearly communicating information about Raven Labs on the home page. The site remains a great source of information while the online shopping option is just a click away. Shoppers can use the search box or they can drill down through the categories to find what they need.

The Precis E-business Platform offers a fully-functional e-commerce system with a shopping cart and multiple price lists and levels to allow for discounted bulk pricing. Vendors are able to store their account information so that when they log in, they see the products and the pricing set just for them.

The Platform also offers a simple-to-use content management system (CMS) so that Mesa Labs employees are able to edit information, add products and make changes. MesaLabs.com is a comprehensive site with a wealth of information, an online store, PDF downloads, and a calendar on their Events page.

In order to equip the Mesa Labs sales team with sales leads, Precis developed lead capture tactics to the web site such as a prominent Newsletter sign-up page which gives the vendor several newsletters to choose from! Precis stores the list so that the Mesa Labs sales team can easily acquire that information when they need it.

Results

According to the analytics reports in the the Precis E-business Platform, there were over 2,000 unique visitors to MesaLabs.com last month (February 2010), quite an increase from 300 in February of ’09. Orders are streaming in as we speak and we suspect that numbers will continue trending upwards. The Precis E-business Platform not only tracks traffic statistics but also sales and marketing analytics to compare multi-channel marketing efforts to determine what strategies and campaigns work best.