Precis Marketing Manager™
Marketing, Advertising and Analytics
One of the biggest benefits of an online marketing and advertising campaign is its extensive measurability – every word, phrase, click and purchase can be tracked and correlated to any number of other data points.
"Everything's Connected"
Within the Precis E-business Platform™, the Precis Marketing Manager analyzes entire online marketing and advertising initiatives. From organic search engine optimization results and pay per click advertising strategies to return on investment (ROI) calculations by outlet, campaign and partner, our solution allows you to maximize your online marketing dollar.
Rather than rely on the whims of a 3rd party analytics vendor, we choose to build a fully-functional and robust analytics package into the Precis E-business Platform. By providing an integrated solution you are not only able to better correlate your analytic data to actionable metrics and user behaviors, but you also save money by not having to pay another vendor for a less than adequate solution.
An Entire Suite of Marketing Products in a Single Platform
Why send out thousands of emails through a seperate software platform, try to migrate and manage lists and deal with partial analytic performance data? With the built in email marketing tools in the Precis E-business Platform, you can send, author and track all of your email marketing campaigns and lists using a single solution.
Managing content, tracking your marketing campaigns and picking up your orders using the same system you use to send your email marketing messages allows you to "connect the dots" between your efforts and real results without having to coordinate data migrations, exports and other troublesome and unnecessary tasks. Makes sense doesn't it? Why pay additional fees to conduct your email marketing campaigns?
Key Features
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Benefits & Advantages
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| Built in Analytics |
Dissect your traffic by type - whether direct, paid, or organic to get a complete understanding of where you leads and orders are coming from. |
| Track Every Advertisement |
Assign unique tracking codes to all inbound traffic to determine what’s working – and what’s not. Since your analytic data is in the same database as your order and tracking data, you can calcuate real conversion rates by campaign, keyword, and partner to maximize your advertising budget. |
| Built in Email Marketing |
Send out attractive and CAN-SPAM compliant HTML email campaigns with a click. Select from lists and audiences that you control based on opt in setting and customer history. See who is opening your messages and what they do once they arrive at your Website. |
| Internal Search Reporting |
Almost as important as the terms and keywords use to drive traffic to your Web site are the terms and keywords used by visitors after they arrive. By understanding what your visitors are looking for on your site, you can better forumulate a content and product strategy to make sure you give them what they are looking for. |
| Robust Reporting |
Slice and dice your analytic and marketing data from a variety of angles. Gain granular understanding of how each marketing initiative affects your E-business strategy. |
Understand the Impact
Do you know what your conversion rate is? Surprisingly most E-business' do not. Boil down user behavior and conversion by partner, campaign, keyword, advertisement and more. By undestanding the results of your efforts, you can better make decisions that improve the bottom line.
For a better handle on your online marketing and advertising productivity, contact Precis today.