Marketing Manager Features

Marketing Automation Dashboard

The key to selling more products is having a measurable marketing strategy. Too often, E-businesses are forced to cobble together disjointed solutions to both drive new traffic and engage existing contacts. The end result is a ugly ensemble of spreadsheets, non-actionable statistics, unruly javascripts, and missed opportunities. The powerful marketing tools in the Precis E-business Platform™ are designed to not only capture every tidbit of data possible, but also provide useful and elegant tools to drive conversions.

Eliminate third-party solutions and consolidate islands of marketing data
Reduce marketing costs by using single tool
Find hidden correlations of data between marketing and commerce activities
Manage a Blog and participate in social media
No messy and conflicting javascript

Marketing Automation Features
Analytics and Reporting
Built in Analytics	Segment Traffic by Source
Conversion Reporting by Keyword	Conversion Reporting by Source
Full Click Path Reporting	Segment Individual User Visit Analytics
Full Conversion Analytics by Referral, Keyword and Source	Conversion Reporting by Method
Conversion Reporting by Landing Page	Geo-Target Reporting
ROI, CPC and CPA Reporting	Spending Analysis
Campaign Management
Track Advertisements, PPC and Display Ads	Manage and Track Social Media Campaigns
Define and Manage Landing Pages	Append Notes to Campaigns
Multivariate Testing and Reporting	Assign Tasks and Activities
Search Engine Optimization
Search Engine Friendly URLs	Trap 404 Errors and Assign 301 Redirects
Tracking Rankings, Inlinks and Competition	Auto Generate Google Site Maps
Manage Canonical URLs	Complete META Data Management
Email Marketing
Multiple-Phase Drip Email Campaigns	Create and Merge Lists
Import Mailing Lists	Forward to a Friend
CAN/SPAM Compliant	List Suppression and Filtering
Create Rules/Profile Based Lists	Automatic Re-Order (Product Expiration) Messaging
Click-Thru and ROI Reporting	List Pruning and List Maintenance
Reusable Creative, Create New from Template	Unlimited Templates and Messages
Triggers and Promotions
Trigger Coupons by Landing Page or Ad	Trigger Pricing Levels by Landing Page or Ad
File Customers According to Landing Page	Multivariate Testing by Trigger
Blogging and RSS
Unlimited Blog Categories and Topics	Filter Blog Posts
Unique URLs for All Blog Posts	Extend Blog via RSS
Viral Marketing
Referral Programs	Affiliate Landing Pages and Customer Recognition

E Business Platform

Precis E-business Platform™

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E-business Cloud Hosting

Multispeak™ XML/SOAP API

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Customer Success

"The Colorado Society of CPAs began working with Precis in 2000. Since then, the Precis team has guided us through three Web redesigns and the development of our e-learning applicatIon, along with hosting all of our Web solutions. The CSCPA relies on Precis as our outside IT resource, and wouldn’t think of using anyone else."

- Liz, Deputy Director, Colorado Society of CPAs