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Marketing Manager Features

Marketing Automation Dashboard

The key to selling more products is having a measurable marketing strategy.  Too often, E-businesses are forced to cobble together disjointed solutions to both drive new traffic and engage existing contacts.   The end result is a ugly ensemble of spreadsheets, non-actionable statistics, unruly javascripts, and missed opportunities.  The powerful marketing tools in the Precis E-business Platform are designed to not only capture every tidbit of data possible, but also provide useful and elegant tools to drive conversions.

  • Eliminate third-party solutions and consolidate islands of marketing data
  • Reduce marketing costs by using single tool
  • Find hidden correlations of data between marketing and commerce activities
  • Manage a Blog and participate in social media 
  • No messy and conflicting javascript
 Marketing Automation Features
Analytics and Reporting
Built in Analytics Segment Traffic by Source
Conversion Reporting by Keyword Conversion Reporting by Source
Full Click Path Reporting Segment Individual User Visit Analytics
Full Conversion Analytics by Referral, Keyword and Source Conversion Reporting by Method
Conversion Reporting by Landing Page Geo-Target Reporting
ROI, CPC and CPA Reporting Spending Analysis
Campaign Management
Track Advertisements, PPC and Display Ads Manage and Track Social Media Campaigns
Define and Manage Landing Pages Append Notes to Campaigns
Multivariate Testing and Reporting Assign Tasks and Activities
Search Engine Optimization
Search Engine Friendly URLs Trap 404 Errors and Assign 301 Redirects
Tracking Rankings, Inlinks and Competition Auto Generate Google Site Maps
Manage Canonical URLs Complete META Data Management
Email Marketing
Multiple-Phase Drip Email Campaigns Create and Merge Lists
Import Mailing Lists Forward to a Friend
CAN/SPAM Compliant List Suppression and Filtering
Create Rules/Profile Based Lists Automatic Re-Order (Product Expiration) Messaging
Click-Thru and ROI Reporting List Pruning and List Maintenance
Reusable Creative, Create New from Template Unlimited Templates and Messages
Triggers and Promotions
Trigger Coupons by Landing Page or Ad Trigger Pricing Levels by Landing Page or Ad
File Customers According to Landing Page Multivariate Testing by Trigger
Blogging and RSS
Unlimited Blog Categories and Topics Filter Blog Posts
Unique URLs for All Blog Posts Extend Blog via RSS
Viral Marketing
Referral Programs Affiliate Landing Pages and Customer Recognition


E Business Platform

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Customer Success

"The end of the year is a very busy and important time of year to our business. With many of our staff out on vacation, Precis came to our rescue to trouble shoot problems with our online self-study programs. Their staff personally called our customers to help trouble shoot issues; hence essentially saving the day for us. The team at Precis has been our partner in technolgy for nearly ten years. It's a great relationship."

- Liz, Deputy Director, Colorado Society of CPAs