Good web page content is believed to be one of the highest weighted measures in achieving optimal organic rankings. In order to help you achieve success in this area, here are 8 tips on writing good content for your site. Keep these in mind as you are deciding what to write in your copy and your search engine optimization efforts will show better returns.
1. Tell them why they should buy from you - Clarity of your products or service value is the most important factor in determining whether a customer buys from you or not. Ask yourself the question: “Why should I buy from this site?”
2. Flaunt what sets you apart - What differentiates you from your competitors? Free shipping, discounts, a 365-day warranty, price protection, privacy, customer service, etc.? If you’ve got it, flaunt it! Researching your competitors is key to determining these traits.
3. Write naturally - Write just as you would talk to a friend. Clearly and concisely state your key message. Then after the copy (content) is written, add in some relevant keywords. If you need any assistance with keyword research, please contact us and we would be happy to provide you with some assistance.
4. Plug keywords into the right locations – Your website is full of hot spots that search engine spiders check regularly. Use keywords in headlines, subheads and body copy of your web pages. But, use those words sparingly. Keyword “loading” can actually have a negative affect on your ranking. A good keyword density is between 4 and 6% of the total content.
5. Keep the spiders coming back - Keep all the copy on your content current. The more fresh and relevant content they find, the higher the search engine is likely to rank your site. Make sure to link keywords within your content to other pages about the topic where appropriate to guide both spiders and readers.
6. Rally the believers - Credibility is a true testament: people don’t buy from websites, people buy from people. Thus, testimonials from devout customers—or even a letter from the CEO/Editor—persuades the unbelieving.
7. Let them make the choice - “Why should I buy this specific product?” Almost every e-business shop forgets about this, but it’s the question that’s key to Mr. or Ms. Customer’s mind. Prove to him or her why they should buy this over the competitive product by offering reviews, ratings and comparisons.
8. Write a keyword rich article - People usually come online for two reasons, to check their email or to look up information. They want the answer to a question or a solution to a problem – and you can provide that in a short article. Look for article ideas in the questions that you regularly hear your customers asking or about things you regularly see people doing wrong. Share tips on how to use the products you sell or talk about industry trends. Other tips on this subject are:
a. Keep articles shorter than 400 words
b. Contain a relevant keyword in the first 90 characters
c. Contain the keyword in the first and last paragraphs
d. Provide a short credibility-building bio at the end of your article.