We have noticed that in the past 12 months or so the number of "keyword not set" referrals coming in have increased. After an extensive analysis and comparison to mirrored Google Analytics accounts, we have found that because of the way that newer browsers and devices obfuscate referral data, some organic traffic has actually be filed as "direct" or "referral" in the Precis Analytics dashboard and reporting.
Today, we launched an update to the analytics that correctly categorized the traffic. We hope that this adjustment gives additional insight into how all Precis-driven web sites are interacting with major search engines.
In addition to how we are parsing the incoming analytic data, there are several other changes as well:
- All forms of advertising have been rolled into a single column on the marketing dashboard. You can still see the detail of each type of advertising (PPC, email, social media, etc) in the "Overall Traffic Summary".
- Click streams and session activity now include organization data so you can quickly pin point important leads and companies viewing your web site.
- Also notice that all mobile traffic is seperated and displayed on the dashboard.
We hope these adjustments help in better understanding the audiences that are viewing your web site. If you have any additional suggestions, please let us know.
-Precis Development Team